web design and online marketing services

The Importance of Online Marketing

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web design and online marketing services

The Importance of Online Marketing

Whether you’re a small business owner or are in charge of a large corporation, Online Marketing is not only important, it’s essential for your business success. Having an online presence is a must in today’s marketplace.

About 10 years ago, having an online marketing presence was a choice, but now with so many potential users on the worldwide web, you would lose business without it. According to SnapRetail, over 85 percent of online searches for products and services are happening right now. That is a high demand for any small business attempting to swim with the big fishes. Although having a strong online presence is vital for success, otherfactors have coming into play over the last year.

Having your website responsive or mobile-friendly is key to the mobile market, which is why web design services are in such demand. According to “Techcrunch.com,” 80 percent of Americans now own a Smartphone. If your website is unresponsive, you lose the opportunity to connect with so many potential customers. It’s not a choice anymore. If your website is not up to the standards of today’s SEO requirements, your business could result in less customer interactivity.

Online marketing not only allows for a stronger more personalized brand, it also gives the opportunity for the growth of social media. Taking advantage of social networking can have a strong influence on who visits your website, and more importantly, why they are coming. Integrating many social networking tools would be a huge step to your marketing campaigns.

By opening your reach to the worldwide web, you can establish relationships in many parts of the world or to a selected group of people. The possibilities are great, and should be used by all small business looking for a specific target market. The bottom-line is that people have too many choices these days. If your business is not online, you’re taking a huge risk. If the competition and your audience is online, you should be too.

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What Does Virtual Reality Mean for Web browsers?

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What Does Virtual Reality Mean for Web browsers

What Does Virtual Reality Mean for Web browsers

It’s no surprise that Virtual Reality (VR) is the latest craze right now. Many companies like Samsung, Google and even Facebook have dipped their toes in the great sea of VR. The HTC Vive is Value’s VR concept directed more for PC gaming. The creator of the PC gaming platform Steam, Valve, has entered into a partnership with the mobile phone company HTC. This headset has not been used by many people yet but it promises to push the Oculus Rift off the top ladder. It specs two wireless infrared cameras in front and 37 sensors to allow actual movement in a virtual space.

Google Cardboard is Google’s very own VR. It’s a cardstock Software Development Kit (SDK) for Android using Unity that allows for the creation of VR apps using a smartphone. With many apps being developed for this VR, it’s sure to be a top competitor.

 

In the years to come, we can expect huge growth in the VR community, but what does that mean for web development or web browsers? VR will have an impact on the way we surf the web. There is already a virtual reality web browser called “Janus.”You can virtually walk around to a certain URL, video or audio links. A large community has thrived from this and created some unbelievable content for the browser. Click here to see “Janus” in action.

 

With more and more companies becoming part of the movement, it’s interesting to see how far this can go. There are companies like “Magic Leap” who keep their secrets behind closed doors. It’s rumored that they will focus on cinematic real-life Augmented Reality (AR). Imagine a mini-elephant dancing in your hands without the use of a headset. The possibilities are endless with what the future holds for VR. The Virtual Reality Summer Expo is coming to Los Angeles on August 29, 2015.  Visitors to the Expo can expect to see all the top VR companies and demonstrations for this new technology.