3 Digital Marketing Tips for Curating Content

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Digital Marketing 3 Tips for Curating Content Extima Web development

One of the best ways to drive traffic and stock your website with fresh topics is to curate quality content. It’s fundamental digital marketing practice for attracting more links to your site and boosting your SEO efforts, while generating fresh content on a regular basis.

Content curation consists of sorting through and selecting content from the web that you think will engage your audience, and then presenting it in a thoughtful, cohesive manner, typically based around a theme. While it’s important to regularly create original and compelling content, it can get very time-consuming—curating content from other sources is the perfect way to diversify your content footprint and increase the volume of your posts with less effort.

Here are 3 tips for optimizing your curated content.

1. Don’t mass dump. While it’s essential to increase the volume of content you post, you want to choose carefully. This is about quality, not quantity. Select a grouping of the most relevant and highest quality posts possible about the topic you choose and present it in a way that’s easy to navigate and engaging—and strive to make it fun for your audience as well.

2. Be relevant and timely. Fresh, original content is what Google places the highest value on when ranking your website. So when your site is rich in original content, it will experience stronger organic rankings. Even though you’re curating content from other sources, culling them and presenting them in a unique and cohesive manner on a single page will help deepen your content footprint. As a “middleman,” strive to find the most timely and relevant content possible so that readers get the most from your page as opposed to poring over tons of links produced by a Google search.

3. Be creative with your presentation. Curating is an art form—don’t just collect content and throw together a list. Once you’ve vetted and handpicked an array of awesome content, present it in an aesthetically pleasing way that will appeal to your audience. Try using infographics, create “Top 10” and “Best of” lists and polls, news roundups, blog series and even content surrounding daily themes, such as the ever popular Motivation Mondays, Wisdom Wednesdays, WayBack Wednesdays and others that make for good hashtags for sharing on social media and social bookmarking.

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Online marketing keyword reuse

In Online marketing, How many times should you use a keyword?

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Online marketing keyword reuse

In Online marketing, How many times should you use a keyword?

When it comes to SEO, this is a question we hear all the time… we found ourselves asking this question more than once this month. Keywords are pretty much single words or phrases that search engines use to pinpoint the specific content relevant to your search query. So if you’re looking for El Segundo online marketing in Google’s search engine, Google will find the most relevant websites for the search. While keywords are very important for your website, when you overuse them, Google will penalize your site. Here are a few common practices that you definitely want to stay away from.

Keyword Stuffing is repeating a keyword over and over throughout your content in order to raise your keyword density so that your website seems more important to the subject of the Google search result. While this may sound like a good idea, it’s definitely not. Nowadays, Google doesn’t reward you if your keyword is in every sentence—or every paragraph, for that matter. In fact, Google sees this as over-the-top optimization, which can get you penalized. The last thing Google wants is to have someone type in “web services near me” and get your car repair website in front of the type of site the user is actually looking for, thus causing a bad user experience.

Another practice similar to this is placing keywords for search engines eyes only. We know what you’re thinking, “What if I just make the keywords repeat, and the readers can’t see it, but search engines will?” This was a practice done a few years back. SEO’s would just change the color of keywords to match the color of the background. Some SEO’s even went as far as repeating the keywords into the footer of the page in very small font sizes. Obviously, don’t do this. You can’t trick search engines anymore, all you’re going to do is penalize yourself into a bad position in Google rankings.

In conclusion, there’s no point in trying to trick search engines. They are much smarter and more sophisticated than ever before. One piece of advice that we can give you is to use synonyms. Google is good at picking up synonyms for the user. For example, instead of just using the keyword “small,” you could use “small,” “tiny,” “little,” and “short” throughout your content.

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How you will soon be able to get the most out of your Xbox one?

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Design Development

How you will soon be able to get the most out of your Xbox one?

If most people are using their Xbox One the same way that I am, then they might be missing out on some of the advantages that it comes with. Your Xbox shares more similarities with your desktop than you were aware of. Until now, my Xbox existed only to play a select few video games and watch Game of Thrones through the HBO Go app. If you are like me and are unaware of what other things your Xbox One can do, then you might want to read along.

  1. The ability to connect your Keyboard

This may not seem like the most convenient thing in the world but let’s think about this for a second. Picture all those times where you were playing a game and you’re looking to finish an achievement and you just cannot figure it out. You would normally pull out your phone and search online or get up and go to your computer to figure it out. With a connected keyboard you can just snap to internet explorer and look it up with your game open right next to your browser.

  1. Backwards Compatibility

It is finally about to happen… Xbox 360 games will have the ability to be played on next-gen consoles. New and also most requested design development from Microsoft. Now we can relive the glory days of playing our favorite childhood games on our newest console. This feature was just recently mentioned so it may be awhile before your favorite game is available but that is no reason to hold off your excitement. Click this link to see the current list of games that have been approved for backwards compatibility. I have always been a fan of the Call of Duty franchise so I cannot wait until the day that I can play the first modern warfare on my Xbox One.

  1. Streaming games to other Windows 10 Devices

Now if you’re like me, then you have yet to test out Windows 10 on any device and are fairly unaware of its newfound advantages. With this new Windows update, users now have the ability to stream any of their games through their Windows device and hook up an Xbox controller and play to their heart’s desire. It has been a long time coming but now every gamer’s dream of playing Xbox while on the porcelain throne has become a reality. The only restriction is that your Xbox and Windows 10 device need to be on the same network to connect, so you can pretty much play Xbox anywhere in your house.

  1. PlayStation 4 games through Xbox One

This one is a little less useful on a daily basis but is a pretty cool party trick to pull out when your friends come over. Your Xbox One comes with an HDMI In port, obviously, so that you can hook it up to your TV but it also comes with an HDMI out cable. This can be used to hook up other consoles like a PlayStation 4 and snap it to one side of your TV while you are playing an Xbox game on the other side.

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