Why Long-Tail Keywords are More Effective

Web Design | Why Long-Tail Keywords are More EffectiveLong-tail keywords are those three and four keyword phrases which specific to your product or service. While many web design companies strive to rank for specific keywords that pertain to their goods or services, using long-tail keyword variations in your online marketing can be a much more effective strategy.

When you first look at a list of long-tail keywords, they may seem to be counterintuitive, but in reality, they can be very powerful. The science behind long-tail keywords is actually pretty basic—when a customer uses a specific search phrase, chances are they know exactly that they are looking for and are more apt to actually purchase your product or service. In fact, many studies show that specific searches are much more likely to convert than more generic searches.

For example, when potential customer search a more general keyword, like “shoes” or “televisions,” it’s more likely that they are in the early research phase or just browsing and aren’t actually ready to make a purchase. However, if they’re searching “black snakeskin stiletto shoes” or “42-inch LED television,” they may be a lot closer to buying. While you may draw less numbers in terms of traffic than with a more general keyword, you’re attracting more focused, relevant traffic that is actively looking for the type of product or service you offer.

Another benefit of using long-tail keywords is that there will be less competition. The competition for short keywords tends to be fierce, such as with “shoes” or “televisions” as opposed to the examples of long-tail keyword variations above. While you may attract more traffic overall by targeting those keywords, you’ll probably get a lot more bounces and less purchases, making the ROI much lower than it would be if your targeted long-tail keyword variations.

As you can see, long-tail keywords can be much better route for your online marketing efforts as they will help you get more qualified search traffic, boost your search engine rankings and convert more customers. When you’ve already spent so much on creating your brand, website design and marketing collateral, why not maximize your potential for sales?

Click here for information about our website design and online marketing services.

Optimizing Your Social Media Profile

Online Marketing Strategy Optimizing Social Media Profiles Extima Web

Social media

We bet you thought keywords were only for website SEO efforts and just an online marketing strategy —but they’re not. If you want to boost exposure of your social media profiles and pages among potential customers and clients, keywords can play a very handy role. In fact, if you’re not optimizing your profiles and fan pages correctly, you’re most likely losing the opportunity for customers to find you on the social networks.

There are several ways to optimize your social pages and profiles with your target keyword phrase. For starters, on Facebook pages, you can insert your keywords into both your page’s short and long descriptions, as well as in the category your business falls into. You can access these sections with the “About” tab. For both Instagram and Twitter, you can insert your target keyword phrase into the “Bio” section. On Pinterest, you can add it in the “About You” section of your profile.

In Google+, add your target keyword phrase to your tagline, as well as the “introduction,” “skills,” “category” and “occupation” sections. On LinkedIn, you can add your phrase to the “description,” “specialties” and “industry” areas of your company page. For individual profiles, it can be inserted in a variety of places, including your summary, skills, professional headline and job title.

Keep in mind that, just like with your web content, you want to add these phrases in a natural way that makes sense while avoiding overstuffing your profiles. The last thing you want a potential customer or client to do is assume you’re a spammer and leave you in the dust.

Another way to optimize your social media pages and profiles is to optimize your updates. Again, you want to do this in an organic way that doesn’t appear like you’re just throwing in a keyword. For best results, do this as close to the start of your update as possible. With this tactic, you will gain exposure within the network you are posting in, and may even get your updates seen by Google search.

Click through to learn more about the stellar online marketing services we offer.

5 Tips for Boosting Blog Appeal

Online Marketing Services 5 Tips for Boosting Blog Appeal Extima Web development

Whether you’re blogging for business or pleasure, you want readers to stay and actually read what you have to say. Unfortunately, readers tend to have a short attention span and get bored very quickly, so it’s essential to capture their attention and keep it. As past of our online marketing services, here are five tips for attracting readers and getting them to stay and read your content.

1. Keep your posts short and sweet. Readers do not want to commit to reading a super long post to get to the heart of your content—it’s important to keep your posts manageable but rich in information. The general rule of thumb is to aim for a minimum of 300 words with a maximum of 800 words.

2. Write concise headlines. When it comes to headlines, less is more. Strive to create titles that are less than 120 characters so that they are easily tweetable and interesting to potential readers.

3. Create readable posts. Reading from tablets and computer screens can be difficult for some, so do your best to make it as easy as possible. Use a clean, decent sized font—at least 14 px—against an aesthetically pleasing amount of white space. Choose simple yet contrasting colors for your text and background; black and white is better than two bright colors that can be hard on the eye. In addition, make sure your sentences aren’t too long and break up your paragraphs in a way that flows but keeps them short.

4. Be consistent. One of the most important aspects of a successful blog is a regular, consistent posting schedule. Whether you blog daily, twice a week, weekly or bi-monthly, it’s important to maintain a regular schedule so that your readers know what to expect.

5. Speak your audience’s language. Avoid sounding like a press release or news article—blog posts should read more like a conversation. Don’t try to impress your readers with a pretentious vernacular; you don’t want them leaving your blog to look up the meaning of words—chances are they won’t come back.

Click here to learn about our web design and online marketing services.

3 Digital Marketing Tips for Curating Content

Digital Marketing 3 Tips for Curating Content Extima Web development

One of the best ways to drive traffic and stock your website with fresh topics is to curate quality content. It’s fundamental digital marketing practice for attracting more links to your site and boosting your SEO efforts, while generating fresh content on a regular basis.

Content curation consists of sorting through and selecting content from the web that you think will engage your audience, and then presenting it in a thoughtful, cohesive manner, typically based around a theme. While it’s important to regularly create original and compelling content, it can get very time-consuming—curating content from other sources is the perfect way to diversify your content footprint and increase the volume of your posts with less effort.

Here are 3 tips for optimizing your curated content.

1. Don’t mass dump. While it’s essential to increase the volume of content you post, you want to choose carefully. This is about quality, not quantity. Select a grouping of the most relevant and highest quality posts possible about the topic you choose and present it in a way that’s easy to navigate and engaging—and strive to make it fun for your audience as well.

2. Be relevant and timely. Fresh, original content is what Google places the highest value on when ranking your website. So when your site is rich in original content, it will experience stronger organic rankings. Even though you’re curating content from other sources, culling them and presenting them in a unique and cohesive manner on a single page will help deepen your content footprint. As a “middleman,” strive to find the most timely and relevant content possible so that readers get the most from your page as opposed to poring over tons of links produced by a Google search.

3. Be creative with your presentation. Curating is an art form—don’t just collect content and throw together a list. Once you’ve vetted and handpicked an array of awesome content, present it in an aesthetically pleasing way that will appeal to your audience. Try using infographics, create “Top 10” and “Best of” lists and polls, news roundups, blog series and even content surrounding daily themes, such as the ever popular Motivation Mondays, Wisdom Wednesdays, WayBack Wednesdays and others that make for good hashtags for sharing on social media and social bookmarking.

Visit this link to learn more about online marketing.

Online marketing keyword reuse

In Online marketing, How many times should you use a keyword?

Online marketing keyword reuse

In Online marketing, How many times should you use a keyword?

When it comes to SEO, this is a question we hear all the time… we found ourselves asking this question more than once this month. Keywords are pretty much single words or phrases that search engines use to pinpoint the specific content relevant to your search query. So if you’re looking for El Segundo online marketing in Google’s search engine, Google will find the most relevant websites for the search. While keywords are very important for your website, when you overuse them, Google will penalize your site. Here are a few common practices that you definitely want to stay away from.

Keyword Stuffing is repeating a keyword over and over throughout your content in order to raise your keyword density so that your website seems more important to the subject of the Google search result. While this may sound like a good idea, it’s definitely not. Nowadays, Google doesn’t reward you if your keyword is in every sentence—or every paragraph, for that matter. In fact, Google sees this as over-the-top optimization, which can get you penalized. The last thing Google wants is to have someone type in “web services near me” and get your car repair website in front of the type of site the user is actually looking for, thus causing a bad user experience.

Another practice similar to this is placing keywords for search engines eyes only. We know what you’re thinking, “What if I just make the keywords repeat, and the readers can’t see it, but search engines will?” This was a practice done a few years back. SEO’s would just change the color of keywords to match the color of the background. Some SEO’s even went as far as repeating the keywords into the footer of the page in very small font sizes. Obviously, don’t do this. You can’t trick search engines anymore, all you’re going to do is penalize yourself into a bad position in Google rankings.

In conclusion, there’s no point in trying to trick search engines. They are much smarter and more sophisticated than ever before. One piece of advice that we can give you is to use synonyms. Google is good at picking up synonyms for the user. For example, instead of just using the keyword “small,” you could use “small,” “tiny,” “little,” and “short” throughout your content.

Share thoughts and comments below. For more information about online marketing services click here.

How you will soon be able to get the most out of your Xbox one?

Design Development

How you will soon be able to get the most out of your Xbox one?

If most people are using their Xbox One the same way that I am, then they might be missing out on some of the advantages that it comes with. Your Xbox shares more similarities with your desktop than you were aware of. Until now, my Xbox existed only to play a select few video games and watch Game of Thrones through the HBO Go app. If you are like me and are unaware of what other things your Xbox One can do, then you might want to read along.

  1. The ability to connect your Keyboard

This may not seem like the most convenient thing in the world but let’s think about this for a second. Picture all those times where you were playing a game and you’re looking to finish an achievement and you just cannot figure it out. You would normally pull out your phone and search online or get up and go to your computer to figure it out. With a connected keyboard you can just snap to internet explorer and look it up with your game open right next to your browser.

  1. Backwards Compatibility

It is finally about to happen… Xbox 360 games will have the ability to be played on next-gen consoles. New and also most requested design development from Microsoft. Now we can relive the glory days of playing our favorite childhood games on our newest console. This feature was just recently mentioned so it may be awhile before your favorite game is available but that is no reason to hold off your excitement. Click this link to see the current list of games that have been approved for backwards compatibility. I have always been a fan of the Call of Duty franchise so I cannot wait until the day that I can play the first modern warfare on my Xbox One.

  1. Streaming games to other Windows 10 Devices

Now if you’re like me, then you have yet to test out Windows 10 on any device and are fairly unaware of its newfound advantages. With this new Windows update, users now have the ability to stream any of their games through their Windows device and hook up an Xbox controller and play to their heart’s desire. It has been a long time coming but now every gamer’s dream of playing Xbox while on the porcelain throne has become a reality. The only restriction is that your Xbox and Windows 10 device need to be on the same network to connect, so you can pretty much play Xbox anywhere in your house.

  1. PlayStation 4 games through Xbox One

This one is a little less useful on a daily basis but is a pretty cool party trick to pull out when your friends come over. Your Xbox One comes with an HDMI In port, obviously, so that you can hook it up to your TV but it also comes with an HDMI out cable. This can be used to hook up other consoles like a PlayStation 4 and snap it to one side of your TV while you are playing an Xbox game on the other side.

To stay on top of the web related news or for more information about design development, check out our blogs here.

web design and online marketing services

The Importance of Online Marketing

web design and online marketing services

The Importance of Online Marketing

Whether you’re a small business owner or are in charge of a large corporation, Online Marketing is not only important, it’s essential for your business success. Having an online presence is a must in today’s marketplace.

About 10 years ago, having an online marketing presence was a choice, but now with so many potential users on the worldwide web, you would lose business without it. According to SnapRetail, over 85 percent of online searches for products and services are happening right now. That is a high demand for any small business attempting to swim with the big fishes. Although having a strong online presence is vital for success, otherfactors have coming into play over the last year.

Having your website responsive or mobile-friendly is key to the mobile market, which is why web design services are in such demand. According to “Techcrunch.com,” 80 percent of Americans now own a Smartphone. If your website is unresponsive, you lose the opportunity to connect with so many potential customers. It’s not a choice anymore. If your website is not up to the standards of today’s SEO requirements, your business could result in less customer interactivity.

Online marketing not only allows for a stronger more personalized brand, it also gives the opportunity for the growth of social media. Taking advantage of social networking can have a strong influence on who visits your website, and more importantly, why they are coming. Integrating many social networking tools would be a huge step to your marketing campaigns.

By opening your reach to the worldwide web, you can establish relationships in many parts of the world or to a selected group of people. The possibilities are great, and should be used by all small business looking for a specific target market. The bottom-line is that people have too many choices these days. If your business is not online, you’re taking a huge risk. If the competition and your audience is online, you should be too.

Click here to learn about our web design and online marketing services.

What Does Virtual Reality Mean for Web browsers?

What Does Virtual Reality Mean for Web browsers

What Does Virtual Reality Mean for Web browsers

It’s no surprise that Virtual Reality (VR) is the latest craze right now. Many companies like Samsung, Google and even Facebook have dipped their toes in the great sea of VR. The HTC Vive is Value’s VR concept directed more for PC gaming. The creator of the PC gaming platform Steam, Valve, has entered into a partnership with the mobile phone company HTC. This headset has not been used by many people yet but it promises to push the Oculus Rift off the top ladder. It specs two wireless infrared cameras in front and 37 sensors to allow actual movement in a virtual space.

Google Cardboard is Google’s very own VR. It’s a cardstock Software Development Kit (SDK) for Android using Unity that allows for the creation of VR apps using a smartphone. With many apps being developed for this VR, it’s sure to be a top competitor.

 

In the years to come, we can expect huge growth in the VR community, but what does that mean for web development or web browsers? VR will have an impact on the way we surf the web. There is already a virtual reality web browser called “Janus.”You can virtually walk around to a certain URL, video or audio links. A large community has thrived from this and created some unbelievable content for the browser. Click here to see “Janus” in action.

 

With more and more companies becoming part of the movement, it’s interesting to see how far this can go. There are companies like “Magic Leap” who keep their secrets behind closed doors. It’s rumored that they will focus on cinematic real-life Augmented Reality (AR). Imagine a mini-elephant dancing in your hands without the use of a headset. The possibilities are endless with what the future holds for VR. The Virtual Reality Summer Expo is coming to Los Angeles on August 29, 2015.  Visitors to the Expo can expect to see all the top VR companies and demonstrations for this new technology.