Managed Hosting Services

Why Managed Hosting Services are Essential

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Managed Hosting ServicesWith so many options for hosting, it can be difficult to know what the right option is for you. Due to the flexibility and level of support provided, our managed hosting services are ideal for everyone from individuals to small and medium-sized businesses. Managed hosting is essential for websites that contain confidential data or require constant maintenance, and offers the best protection against hackers and other unforeseen issues.

While larger companies have the budget for a full IT staff, many smaller companies do not. Our managed hosting services provide the technical support you need to keep your website operating optimally. If your website fails, we will get it working correctly as quickly and efficiently as possible—and at no extra cost in addition to your monthly subscription fees. No need for outside services, third party webmasters or in-house IT employees.

One of the most important and valuable aspects of our managed hosting package is the regular backups that we perform. We backup website database information on a daily basis and perform backups of site files twice a week. This way, your website is always safe and secure—you will never lose the content and information that is so crucial for both your website and business.

Our managed hosting services also alleviate the stress of WordPress Core and Plug-in maintenance. Often times, clients encounter errors when they try to make updates and are unable to resolve them due to interaction issues between plugins. Our team of experts monitor your site and provide all the necessary plug-and-play solutions to manage it and keep it up-to-date. On a monthly basis, we update all plugins and WordPress core and resolve any issues that arise during this technical process.

Managed hosting services allow you to focus on what’s important—the products or services you offer—instead of worrying about server failures and errors. Whenever a problem arises, our team solves it so you can focus on generating more revenue.

Visit this link to learn more about our managed hosting services and other backup solutions.

online marketing

3 Ways to Improve Email Blasts

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online marketingIf you spend a lot of time and effort crafting online marketing campaigns like email blasts and newsletters, it’s disappointing when your recipients don’t open and read them. It doesn’t matter if you have a huge subscriber list if no one is opening your emails—the whole point is to boost traffic and increase sales. If you’re not happy with your current open and click rates, here are a few things you can do to better engage your audience and improve your online marketing results.

1. Be consistent with online marketing.

While there’s a difference between staying on subscribers’ minds and flooding their inboxes, research shows that most businesses don’t email their subscribers enough. Send an email blast as soon as they sign up, and then stay on their mind by sending a content-rich email or two in the first week—studies show that engagement is greatest within the first three to seven days after signup. Make sure there is engaging content and a nice discount or promo in the email, so that you make an indelible positive impression on your audience. LeadPages touts some interesting data in regards to this—they’ve found that 50 percent of conversions occur during the first month after signup, and 75 percent happens with the first three months.

2. Make subject lines long.

According to Get Response, emails with subject lines longer than 61 characters had the greatest open rate—to the tune of 12.38 percent. Do your own study by splitting an email campaign and using a long subject line for half of your recipients and one below 61 characters for the second half of your list.

3. Engage your audience’s curiosity.

Much research shows that an open loop technique in the subject line increases your open rate. Give general information that will pique your subscriber’s curiosity, such as “Learn how to boost website traffic,” “Lose weight without depriving yourself” or “Take 10 years off your face,” without giving the specifics of how you plan to tell your readers how to achieve their goals. Make sure that your copy delivers what you promise.

Click through for information on our online marketing services.

Google Analytics Spam Refferal

How to Filter Spam Referral Traffic from Google Analytics

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Have you noticed spam traffic showing up in your Google Analytics data? While it can be annoying, it’s a very common issue and something many of us face on a daily basis. If you’re new to the process, filtering spam referral traffic from Google Analytics may not be as easy at it appears. Here is the best way to filter out that unwanted traffic and show accurate data.

Step 1

Login to your Google Analytics account.

Google Analytics Filter Spam Referral Traffic Audience overview

 

Step 2

Locate the domain where the “spam referral” traffic is coming from. Usually you can find these links by sorting by bounce rate or session duration. A real person will interact with your website or be on your site for longer than one second.

Google Analytics Filter Spam Referral Traffic all sessions

Step 3

After you have found the URL you want to filter out, head over to your admin page and select “filters.”

During this step, you can create a new “view” if you want to keep all the web and filtered traffic separate.

google analytics Filter Spam Referral Traffic acquition

Step 4

To set set up the filter to remove the spam referral traffic, you need to exclude the campaign source. While there is a referral option, this is the best way to have it not show up again.

google analytics Filter Spam Referral Traffic options

google analytics Filter Spam Referral Traffic admin

Step 5

Great news–you’re done! Now that the filter is set, you shouldn’t see the traffic from that spam domain anymore. If you set up a different view, you can change between views and see the data you wish to see.

Be sure to see our help document on how to make someone a Facebook admin if you’re interested in other tutorials.

internet marketing strategies

5 Tips to Maximize Holiday Internet Marketing Strategies

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5 Tips to Maximize Holiday Internet Marketing StrategiesNow is the perfect time to optimize your holiday internet marketing strategies campaign to boost sales and increase exposure for your business. Here are a few tips for maximizing sales this and every holiday season.

1. Host a holiday event.

If you have a store or a brick and mortar location, host a holiday party to show customer appreciation. Add an exciting yet relevant element to it—if your business is a clothing store, have a trunk show. If the business you’re promoting is a hair salon, have event styling or makeover services taking place. If you own a gourmet food and wine store, have lots of sampling and a cooking or wine pairing demonstration.

2. Do a holiday email blast.

Make sure to send out a blast offering a holiday discount, a BOGO offer or free shipping. Include gift ideas if relevant so that you can feature special products and promotions. You can also do a savvy email holiday card that includes a discount as well. Now is the time to plan for everything from your Black Friday to after-Christmas sales. Craft all of your announcements and specials now and set up your blasts in advance.

3. Post a holiday gift guide on your blog.

Feature products specials, packages and any holiday discounts in a listing that includes descriptions of what you’re offering and who they make the perfect gift for. Include photos of customers buying gifts or using your products.

4. Incentivize.

Provide exciting incentives that are relevant to your business, such as a raffle for a vacation if you own a travel agency. If you own a bakery, do one for holiday treats.

5. Post all your specials and products on social media.

Let your customers know about special deals on social media and offer specific discounts that are only for your followers—this is easily done with promo codes. Post different gift ideas every day to increase exposure of your products and services.

Visit this link for information about our internet marketing strategies and other services.

How To Make Someone a Facebook Ad Partner

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A common question we get here at Extima is how to make someone a Facebook Ad partner. Providing a partner access to your Facebook Ad account can help with scheduling, monitoring and overall management. Here’s how to make someone an admin to your Facebook Ad partner.

1. Locate the Ad Manager

Log-in to your Facebook account. Locate the Facebook ad manager button on the left column.

2. Select Ad Account Setting

Once in the Facebook Ad manager, highlight the “All tools” option to expand the options. Then select the “Ad Account Settings” tab in the top right.

step2

3. Click “+ Add a Person”

Now that you have accessed the Facebook Ad account settings for your Facebook Ads, scroll down a little and click “add a person” on the left.

step3

4. Set the Admin email

Now you will set the users’ role to “Ad Account admin” . If you change your mind, you can change the role options later.

step4

Enter the email of the person you wish to make an Admin of your Facebook page. After that, click “submit.”

step5

5. You’re Finished.

The user should receive a message about the Ad account. Now both you and your partner have control over the Ads that Facebook users will see. If you need further help with anything, contact Extima Web development.