online marketing

7 Factors That Make a Marketing Link “Good”

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Online marketingJust like SEO, link building is a part of online marketing that is continuously evolving—so much so that some have stopped the practice altogether. This may be due to recent comments made in a Google + hangout by Google’s webmaster trends analyst, John Mueller, who stated that link building could potentially do your website more harm than good.

While it’s true that search engines have gotten much better at determining the quality of a link, this just means that you need to make sure that you’re only using quality links. Read on for seven things to look for in determining the quality of a link.

1. Relevancy.

This means that the content on the site that you’re linking to is relevant to your content and your business offerings.

2. Links should be trusted.

This means that the page you are linking to has a good PageRank with Google. In other words, Google has deemed the site as having “authority.”

3. It’s a text link.

This means that the link is not a logo or image link, but simply text.

4. The link is not a redirect.

This means that it’s a direct link, not one that uses referral script.

5. The IP address is trusted.

The page you’re linking to is on a site from an IP address that hosts no spammy sites.

6. The link doesn’t have a lot of company.

In an ideal world, a link to your site would be the first and only link on that page. “Only” may be a far reach; if it’s one of few outbound links that can work.

7. The link is not reciprocal.

Google frowns upon exchange reciprocal links and will penalize your site of there are too many taking place between two sources.

As you can see, link building can be tricky, which is why your best route is to let experts do it for you. For information on our link building and online marketing services, click here.

Why SEO is Essential for e-Commerce

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Why SEO is Essential for e-Commerce Website Design

No matter how big or small your e-Commerce site is, implementing a solid SEO strategy is crucial to the success of your business. Good SEO practices boosts traffic and increases revenues, while helping you keep up with and dominate the competition.

Why Search Matters

SEO is one of the most fundamental ways to help customers find your company and its products. Nine times out of 10, if you log into your Google Analytics account, organic search will rank as one of your top sources of sales and traffic. Studies show that the majority of online purchase decisions are made with the help of search engine rankings. This means it’s essential to get your target keyphrases ranking—on page one, if possible. When your company doesn’t show up in the first few pages of search results, fewer customers will know about your products and your company will sell less. In addition to helping potential customers and clients find you, SEO helps you stay visible and even stand out amongst the competition.

Another important thing to consider about SEO is that it promises an avenue for growth. When you invest serious numbers into the website design of your e-Commerce site and product development, it only makes sense to pursue every opportunity to increase brand visibility. By usurping average search engine rankings, your company will experience a surge of traffic that can significantly boost your profits.

Cost-Effectiveness

When it comes to the cost-effectiveness of implementing marketing strategies, organic SEO gives you more targeted results with a lower bounce rate than many ads and PPC campaigns can generate. More importantly, SEO’s effects are long lasting, making it a better investment than an ad that disappears when the campaign ends, leaving no lasting impact on your search engine rankings. In addition, cost per click and banner ads can be expensive, while an effective SEO strategy can be implemented at a fixed monthly cost. It can keep your sales coming and achieve revenues in a very cost-effective way.

Visit this link to learn about our website design services for e-Commerce sites.