successful website redesign

3 Tips for a Successful Website Redesign

successful website redesignWhen you’re ready to implement a successful website redesign, there are several factors to consider. Whether you need your site to be mobile-responsive or simply want a new look for the online face of your company, a redesign is an excellent strategy for attracting new customers and increasing conversions. Many fear changing their website, especially if they believe it’s “working fine,” but it’s essential for brands to stay relevant and position themselves on the cutting-edge, and a website refresh can be the key to doing exactly that.

Here are a few tips for making sure your website redesign is effective.

1. Be clear who your target market is.

It’s crucial to know and understand your current and potential customers well so that you can deliver a website that appeals to them. Obtain data on your target market, if necessary, and find out details about their lifestyle and culture so that you can speak their language.

2. Send out an announcement.

A great way to keep your current visitors on board is to send out an email announcing the redesign and explaining what new features you’ve created and how the changes you’ve made benefits them. Tell a backstory if you can to make it more interesting and relatable to your visitors.

3. Solicit feedback.

While it’s great to get feedback from friends and colleagues, you really want to know what your target audience thinks. Provide chances to offer feedback on the site, in your email blasts and anywhere else you think will work—you may even want to consider creating a survey and offering incentives for visitors to complete it. Don’t just solicit it after your relaunch—continue to solicit feedback regularly so you can get ideas for future upgrades and understand what your audience likes and doesn’t like.

Visit this link if you’re ready to implement a successful website redesign.

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online marketing content

5 Tips for Making Content SEO-Friendly

Seo target 5 Tips for Making Content SEO-FriendlySEO is constantly evolving, which makes it essential to stay on top of the most cutting-edge strategies and latest Google algorithms if you want to improve your search engine rankings. One of the most important strategies you can employ is to make your content SEO-friendly, which means helpful, useful, relevant and easy to read. Creating this type of content will enhance your online marketing efforts, improve your search engine rankings and provide a better user experience overall.

Read on for five tips for creating SEO-friendly online marketing content.

1. Make your content user-friendly.

One of the best things you can do is create informative, engaging content that piques visitors’ interest and keeps them on the page. Your can make their user experience more compelling and beneficial by providing answers to popular questions, information about the industry and solutions for common problems. Try to determine what the needs of your target market are and address them in your pages and blog posts.

2. Avoid keyword stuffing.

Old school SEO tactics such as exact match keyword stuffing do not work anymore. In fact, Google will penalize you for it. Stay away from trying to get your keywords into your content as many times as possible and instead create authentic posts with real purpose.

3. Make your content look professional.

Scour your content for typos, misinformation, spelling mistakes and grammatical errors. It makes your website look more professional and your content more credible.

4. Use a style that is easy to read.

Break your content up into easy to read paragraphs, use bullets and bold headings. Studies show that readers like numbered and bulleted lists, so use that approach when possible. Use short sentences and avoid big words.

5. Include imagery.

Photos make your content more interesting, shareable and compelling. Research shows that the brain processes imagery faster than it does text, so including photos will help you grab your visitors’ attention faster and hopefully get them to stay and read your content.

Click through to learn about our online marketing  conent services.

online marketing solutiins

What is a Bounce Rate and How Can I Avoid It?

online marketing solutionsWhen it comes to online marketing solutions, a steadily climbing bounce rate can be the kiss of death. It’s defined as the percentage of viewers who visit only one page of your website and then leave without interacting or visiting any other pages. This includes visits where the user closes their browser, clicks on an external link in your content and navigates away, types in a new URL or stays on a page for 30 minutes or more without any interaction.

There are many reasons why your bounce rate is not as low as you would like it to be. It could be that your site takes too long to load, is difficult to navigate or simply doesn’t have the products, services or information that your visitors are looking for. If your site is suffering, here are a few tips to help prevent high bounce rates, get your visitors to engage, and ultimately, increase conversion.

1. Deliver

The most common reason for a high bounce rate is that your site doesn’t deliver what the visitor is looking for. This could be due to poorly targeted keywords or those that are not in alignment with what you’re really offering, as well as misleading advertising. It’s essential to set your users’ expectations correctly so that they won’t be disappointed. If you’re selling outdoor gear and one of your keyphrases is “backpacking equipment,” make sure that you have content related to it and that it’s a type of product you sell.

2. Have clear navigation

Make sure that your site’s navigation is clear and easy to understand.

3. Employ a responsive design

It’s best to ensure that every type of user will have an enjoyable experience. Invest in a responsive design that will accommodate users on all devices available.

4. Be clear

Make sure your landing page has a clear purpose or call to action. Many times, visitors bounce from a site because they’re confused as to what it offers.

5. Create strong content

Make sure your site has lots of compelling, engaging content for visitors to browse or read. Create excellent descriptions of your products and services, and establish a blog and post regularly.

Employing these strategies will help your reduce your bounce rate, establish credibility and trustworthiness, and boost your brand’s visibility. For information on our online marketing solutions, visit this link.

SEO marketing

Top 5 Reasons You Need SEO

Online Marketing Services | Top 5 Reasons You Need SEO

While the internet is a constantly evolving entity, SEO practices aren’t going anywhere. They are fundamental to the success of your company and your online marketing services strategy has a definitely effect on your business as a whole. If you maintain a strong SEO campaign, your company will be able to adjust to the constantly changing factors of the industry, from Google’s influx of algorithms and the growth of other search engines to the impact of social media and the need for mobile-responsiveness.

Here are five reasons that SEO should be an integral part of your online marketing strategy.

1. Greater visibility = conversions.

SEO is ultimately what can put your website on the top of the search engine pages and therefore generate leads and increase conversions. The more targeted your SEO, the more relevant your traffic will be.

2. Your competitors are doing it.

Across the gamut of industries, most companies are integrating SEO into their marketing campaigns. The longer you wait to start SEO activities, the more time your competition will have to dominate search engine rankings and have greater visibility than your company.

3. Good SEO improves the user experience you provide.

The search engines loves it when you create a quality website, but so do the users. Ensure that your website has good navigation, an intuitive design and relevant, original content. Also make sure that there are no 404 errors or broken links. This will help you provide a user-friendly, enjoyable experience for your visitors.

4. SEO helps you build credibility.

When you develop strong content and engage strong SEO practices, this will help show your brand in a positive light and attract targeted visitors who are actually looking for the kind of products or services you offer. The greater your visibility and exposure, the more opportunities you have to create a positive image and boost your brand’s reputation.

5. SEO is very cost-effective.

The benefits of organic SEO outweigh advertising costs because the results are long-term. Unlike other marketing efforts, your costs are fixed and your results don’t just disappear if you take a break like they would if you stopped an advertising campaign.

Click this link to learn more about our online marketing services.

digital marketing

How SEO Resembles the Video Game Industry

digital marketingSearch Engine Optimization (SEO) is something that many businesses use to gain more targeted traffic with their online presence. The video game industry is similar in many ways, but different as well. One would not think to compare the two of them, but if you look closely enough, you could make several connections between the two. So how is it that the video game industry is anything like a SEO digital marketing agency?

In video games, there are multiple levels of gameplay and everyone is trying to make it to the top. The same thing can be said for the internet and gaining new customers. When someone like Nintendo, Bethesda or Valve comes out with a new game, they release it onto their network where there are hundreds of other games similar to it, but different and unique in its own way. SEO digital marketing is very similar—people will use networks, resources, and tools, but they are actually the same ones used by other companies as well.

Secondly, they each use weapons of some sort. Video games and their heroes always have some sort of weapon to overpower their enemies—and so does SEO. In SEO, you mainly work a lot of offensive moves to monitor and steal links, using various tools. By making sure you beat your competitor, you have used the weapons of SEO instead of the real weapons used in a video game.

Of course, an actual game is different than the industry and that is where these two things will differ. While the industry works as a whole, an individual game such as World of Warcraft is more detailed and full of life. Games like this can really be compared to the world of SEO. The industry itself is growing every day and adjusting to the changes made by Google and other search engines. Nevertheless, if you would have looked at these two things before, you may not have made any sort of connection between them. But when you look closer, you see that there are many similarities between them. You can actually see how SEO online marketing works when you compare it to a video game. Thinking in terms of weapons and a battlefield will actually help to make it more real and show you just how companies can use SEO to gain the competitive edge they need to become successful.

Visit this link for information about our digital marketing services.

3 Tips for Making Emails Work Better in Microsoft Outlook 2015

3 Tips for Making Emails Work Better in Microsoft Outlook 2015All Outlook users have been there at one time or another—whether you receive an email that looks awful or your own blast is hardly presentable when opened up in Outlook, it can be a very frustrating position to be in. When you spend so much time crafting and executing an online marketing campaign, it almost seems like a waste when the delivery leaves so much to be desired.

The good news is, there are several ways to overcome these Microsoft Outlook 2015 obstacles. Here are three of our tried and tested strategies for preparing an email campaign for Outlook.

1. Use tables in your blast. When sending email blasts or newsletters to a multitude of Outlook users, tables are your only surefire way to have your campaign look the way it does on your screen when it reaches the recipient’s inbox. While Outlook removes the styles you use in your template so that things are no longer laid out the way you want them to be, when you use a table, your images and text will look the way you want and won’t be “floating around.”

2. Style some breaks. Unfortunately, Outlook won’t wrap your text automatically; therefore, you may have some “floating” words or punctuation in weird places. Avoid this by adding styling that will cause a break in text so that it doesn’t go beyond 600px, which is considered the standard width for emails. Also make sure to add in paragraph breaks where necessary.

3. Get specific. It’s essential to pre-determine the specifics of your text, such as font, font color, font size and any other stylistic elements you want to include, such as italics are bolding of certain words. It’s all important to define the line height. Most templates include a simple toolbar that allows you to execute these characteristics.

Visit this link to learn about our online marketing services.