Archive for year: 2016

When you’re ready to implement a successful website redesign, there are several factors to consider. Whether you need your site to be mobile-responsive or simply want a new look for the online face of your company, a redesign is an excellent strategy for attracting new customers and increasing conversions. Many fear changing their website, especially if they believe it’s “working fine,” but it’s essential for brands to stay relevant and position themselves on the cutting-edge, and a website refresh can be the key to doing exactly that.

Here are a few tips for making sure your website redesign is effective.

1. Be clear who your target market is.

It’s crucial to know and understand your current and potential customers well so that you can deliver a website that appeals to them. Obtain data on your target market, if necessary, and find out details about their lifestyle and culture so that you can speak their language.

2. Send out an announcement.

A great way to keep your current visitors on board is to send out an email announcing the redesign and explaining what new features you’ve created and how the changes you’ve made benefits them. Tell a backstory if you can to make it more interesting and relatable to your visitors.

3. Solicit feedback.

While it’s great to get feedback from friends and colleagues, you really want to know what your target audience thinks. Provide chances to offer feedback on the site, in your email blasts and anywhere else you think will work—you may even want to consider creating a survey and offering incentives for visitors to complete it. Don’t just solicit it after your relaunch—continue to solicit feedback regularly so you can get ideas for future upgrades and understand what your audience likes and doesn’t like.

Visit this link if you’re ready to implement a successful website redesign.

When it comes to online marketing solutions, a steadily climbing bounce rate can be the kiss of death. It’s defined as the percentage of viewers who visit only one page of your website and then leave without interacting or visiting any other pages. This includes visits where the user closes their browser, clicks on an external link in your content and navigates away, types in a new URL or stays on a page for 30 minutes or more without any interaction.

There are many reasons why your bounce rate is not as low as you would like it to be. It could be that your site takes too long to load, is difficult to navigate or simply doesn’t have the products, services or information that your visitors are looking for. If your site is suffering, here are a few tips to help prevent high bounce rates, get your visitors to engage, and ultimately, increase conversion.

1. Deliver

The most common reason for a high bounce rate is that your site doesn’t deliver what the visitor is looking for. This could be due to poorly targeted keywords or those that are not in alignment with what you’re really offering, as well as misleading advertising. It’s essential to set your users’ expectations correctly so that they won’t be disappointed. If you’re selling outdoor gear and one of your keyphrases is “backpacking equipment,” make sure that you have content related to it and that it’s a type of product you sell.

2. Have clear navigation

Make sure that your site’s navigation is clear and easy to understand.

3. Employ a responsive design

It’s best to ensure that every type of user will have an enjoyable experience. Invest in a responsive design that will accommodate users on all devices available.

4. Be clear

Make sure your landing page has a clear purpose or call to action. Many times, visitors bounce from a site because they’re confused as to what it offers.

5. Create strong content

Make sure your site has lots of compelling, engaging content for visitors to browse or read. Create excellent descriptions of your products and services, and establish a blog and post regularly.

Employing these strategies will help your reduce your bounce rate, establish credibility and trustworthiness, and boost your brand’s visibility. For information on our online marketing solutions, visit this link.

Search Engine Optimization (SEO) is something that many businesses use to gain more targeted traffic with their online presence. The video game industry is similar in many ways, but different as well. One would not think to compare the two of them, but if you look closely enough, you could make several connections between the two. So how is it that the video game industry is anything like a SEO digital marketing agency?

In video games, there are multiple levels of gameplay and everyone is trying to make it to the top. The same thing can be said for the internet and gaining new customers. When someone like Nintendo, Bethesda or Valve comes out with a new game, they release it onto their network where there are hundreds of other games similar to it, but different and unique in its own way. SEO digital marketing is very similar—people will use networks, resources, and tools, but they are actually the same ones used by other companies as well.

Secondly, they each use weapons of some sort. Video games and their heroes always have some sort of weapon to overpower their enemies—and so does SEO. In SEO, you mainly work a lot of offensive moves to monitor and steal links, using various tools. By making sure you beat your competitor, you have used the weapons of SEO instead of the real weapons used in a video game.

Of course, an actual game is different than the industry and that is where these two things will differ. While the industry works as a whole, an individual game such as World of Warcraft is more detailed and full of life. Games like this can really be compared to the world of SEO. The industry itself is growing every day and adjusting to the changes made by Google and other search engines. Nevertheless, if you would have looked at these two things before, you may not have made any sort of connection between them. But when you look closer, you see that there are many similarities between them. You can actually see how SEO online marketing works when you compare it to a video game. Thinking in terms of weapons and a battlefield will actually help to make it more real and show you just how companies can use SEO to gain the competitive edge they need to become successful.

Visit this link for information about our digital marketing services.