Strategies for online marketing and SEO are constantly changing. It can be overwhelming for even the savviest marketers to keep up with. The most basic tasks seem to change in terms of priority and the way to do them correctly, making it more important than ever to stay on top of all the changes in this ever changing industry.

Since it’s become more important than ever to organize the many tasks involved by priority, we’re sharing our list of some of the things that you should focus from the get go to keep your strategies for online marketing effective and successful.

1. Remove duplicate content.

This is one of Google’s favorite things to penalize you for—it’s seen as spammy and confusing, so make sure your site is free from any duplicate content.

2. Make sure your site is mobile-responsive.

If you haven’t done this by now, you’re way behind the game. Research shows that more than half of all web searches take place using mobile devices—if your site isn’t responsive and doesn’t look pretty on a small screen, visitors are not going to give it a second glance.

3. Have clear, straightforward navigation.

The architecture of your site needs to be clear, cohesive and user-friendly. Visitors have no patience with a confusing site—and this leads to a rising bounce rate.

4. Get indexed.

Make sure that your site is being indexed by Google! To check this, set up a Google Webmaster Tools account and click the ‘Google Index’ tab. This will show you the total number of pages indexed by Google. Having this and a Google Analytics account should be a non-brainer in this day and age, but we’re just making sure.

5. Create local search accounts.

This is another fundamental step of an effective SEO campaign, which should be done at the get go. This is especially important for local businesses striving to attract customers from the neighborhood.

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When you’re ready to implement a successful website redesign, there are several factors to consider. Whether you need your site to be mobile-responsive or simply want a new look for the online face of your company, a redesign is an excellent strategy for attracting new customers and increasing conversions. Many fear changing their website, especially if they believe it’s “working fine,” but it’s essential for brands to stay relevant and position themselves on the cutting-edge, and a website refresh can be the key to doing exactly that.

Here are a few tips for making sure your website redesign is effective.

1. Be clear who your target market is.

It’s crucial to know and understand your current and potential customers well so that you can deliver a website that appeals to them. Obtain data on your target market, if necessary, and find out details about their lifestyle and culture so that you can speak their language.

2. Send out an announcement.

A great way to keep your current visitors on board is to send out an email announcing the redesign and explaining what new features you’ve created and how the changes you’ve made benefits them. Tell a backstory if you can to make it more interesting and relatable to your visitors.

3. Solicit feedback.

While it’s great to get feedback from friends and colleagues, you really want to know what your target audience thinks. Provide chances to offer feedback on the site, in your email blasts and anywhere else you think will work—you may even want to consider creating a survey and offering incentives for visitors to complete it. Don’t just solicit it after your relaunch—continue to solicit feedback regularly so you can get ideas for future upgrades and understand what your audience likes and doesn’t like.

Visit this link if you’re ready to implement a successful website redesign.