As you know, SEO plays a critical role in your overall marketing strategy—attracting traffic, generating leads and converting them into sales. While SEO needs to be at the forefront of your mind when designing your website and creating content for it, it’s just as important to avoid mistakes that can take down your rankings and destroy all of your online marketing efforts.
Read on for three online marketing tips, and SEO mistakes to avoid.
1. Keyword stuffing.
While keywords play a critical role in your SEO strategy, keyword stuffing will attract a Google penalty and cause a rapid decline in your search engine rankings. Some sites even get banned for this old school practice. Stuffing is basically overdoing it; it’s when you pack your page with keywords in the content and metatags. Your content needs to be organic and information-rich, with natural mentions of your keywords and not too many of them.
2. Duplicate content.
Copying and reposting content from competitors or other industry websites is technically plagiarism and will cause Google to penalize or even de-index your site. When content appears on the web more than once, the original creator will receive the credit and the sites who copied it will be penalized.
3. Broken links and 404s.
When a hyperlink points to a page that no longer exists, this is annoying to your visitors, and worse yet, tells Google your site is low quality. This harms your reputation and credibility and can result in penalties. If your site has active hyperlinks pointing to URLS that no longer work, your best course of action is to redirect them to a different page on your site.
Do your best to avoid making these mistakes and if they do occur, strive to correct them as soon as possible. It will make a significant difference in the success of your marketing and SEO strategies.
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